Don's AFA Alert goes out over Heinz 'gay kiss' ad

Heinz Homosexual Hegemonism

Clearly the ad is even more subversive than the fundies realize.  It posits a New Yorker at home in an English kitchen; a big beefy guy being called "Mum" and acting motherly; and the subtext is about condiments (read condoms) for meat being put into buns.  

"In order to maintain an untenable position, you have to be actively ignorant."  The Colbert Report

---

by: Lev Raphael @ Tue Jun 24, 2008 at 19:27:59 PM CDT

Never underestimate...

How low the IQ of fundies can get. Wait, I think I just insulted the developmentally delayed.

Seriously, though, clearly the point is that the mustards are so gen-uu-ine New Yawk that you'll seem like a deli owner - even if you're really a woman. It's like a joke.

The sad thing is, it's not even that good a commercial for being relatively groundbreaking. I barely noticed the mustards - was too confused as to what this guy was doing in a kitchen being called "Mum" by the kids from Mary Poppins.

---

by: CPT_Doom @ Tue Jun 24, 2008 at 19:38:02 PM CDT

That's not a gay family.

That's a straight one, that treats the stay-at-home mother like a short-order cook or deli counter guy.

My feminist buttons are pushed, I'm afraid.  

---

by: Texas_Supergirl @ Tue Jun 24, 2008 at 19:40:10 PM CDT

That was my take on it

and I've been the short order cook in the family.  I thought it was very clever and charming otherwise.  I wonder exactly who the complainants (US? UK?)were and whether Wildman had any pull.  Odd for them to pull it in Britain, ads there have always been edgy.

---

by: Brian @ Wed Jun 25, 2008 at 03:56:33 AM CDT

[ Parent ]

Context

over at JoeMyGod the response is primarily IRATE that Heinz pulled the ad.  

There was no discussion about how Heinz put the ad out there and were forced to pull it by the fundie response to the ad monitoring agency in the UK.

It is amazing how different the response is based on how info is presented...

---

by: bkmn @ Tue Jun 24, 2008 at 20:34:11 PM CDT

correction on my part

I should have said AmericaBlog, not JMG...

my apologies...

---

by: bkmn @ Tue Jun 24, 2008 at 20:51:28 PM CDT

[ Parent ]

Support the Good Guys, not the bad!

Someone over at AE made the point that it might work better to buy Heinz products and then send the receipts with a Thank you for making the commercial in the first place and encouraging them not to buckle under. I liked it because a) you can donate the mayo to a food bank and b) proof that we have the economic power to matter, and c) we support those friendly and open to the cause!  :~}

"You bit the hand Marty, you bit the hand!"

---

by: mmmexperimental @ Tue Jun 24, 2008 at 20:53:55 PM CDT

RE: not gay ad

Well, I don't like it. So the British mother becomes a NY Deli  MAN when she uses this mayo?
And when do NY Deli's serve MAYO on most sandwiches?

---

by: Chester @ Tue Jun 24, 2008 at 21:24:13 PM CDT

So you're saying...

It should have been pulled for truth in advertising. (grins)

This ad's pretty innoculous. I think point about being offended from feminist slant makes more sense than the gay one.

I think the number of people in the UK who complained were about 200, at least in the news story I read. Really, that's not many.

---

by: the.sue @ Tue Jun 24, 2008 at 22:00:03 PM CDT

[ Parent ]

More disgusting subversion

Mayo is a stand-in for cum.  No wonder the fundies are going mad, mad, mad. The ad is perverse beyond belief.  

;-)

"In order to maintain an untenable position, you have to be actively ignorant."  The Colbert Report

---

by: Lev Raphael @ Wed Jun 25, 2008 at 06:30:50 AM CDT

[ Parent ]

...but imagine.

The kick they get whenever they use it.... Spread it and eat it and lick it off the knife etc. My favorite is actually with artichokes... but cant think how to make that sexy.

It's the Hammer of JUSTICE,
It's the Bell of FREEDOM,
It's the Song about LOVE between,
my Brothers and my Sisters
...All over this Land.

---

by: Orion45 @ Wed Jun 25, 2008 at 10:09:33 AM CDT

[ Parent ]

Artichokes

are just thinly veiled stand-ins for vulvas.  If your POV Is distorted enough, sex is EVERYWHERE!

---

by: Jami @ Wed Jun 25, 2008 at 11:09:23 AM CDT

[ Parent ]

They're very sexy

Since you have to suck them to get what you want.

"In order to maintain an untenable position, you have to be actively ignorant."  The Colbert Report

---

by: Lev Raphael @ Wed Jun 25, 2008 at 20:30:45 PM CDT

[ Parent ]

Billo on FauxNews

weighed in on this last Friday...

Click HERE and sign up: Campaign For Military Partners

Click here for DADT photobook

---

by: Louise @ Wed Jun 25, 2008 at 15:15:34 PM CDT

Here's the video

from Fox- they cover Michelle Obama on 'The View' first.

http://www.foxnews.com/video2/...

Click HERE and sign up: Campaign For Military Partners

Click here for DADT photobook

---

by: Louise @ Wed Jun 25, 2008 at 15:27:22 PM CDT

[ Parent ]

My thoughts for what little it's worth

After watching the report about the ad on CNN. I have to say I personally feel that all three of the people they interviewed missed the point. It was meant to be homorous, which leads me to think that the Deli Cook was supposed to represent a female mother/wife. If it was supposed to be man's male husband then he probably wouldn't be wearing the deli "uniform" in the kitchen first thing in the morning. (I know one could argue that he is a Deli Cook and either just got home from a night shift or was heading out after sending the family out the door, but I feel that is stretching the depth of characters in a commercial)

What bothered me though about the interview on CNN is that I expected the fool from AFA to cry about it because it is gay, but he mentioned it is furthering the Gay Agenda. How many commercial reinforce the heterosexual agenda? What about Country Crock commercials? Or the I Can't Believe It's Not Butter commercials where the woman is whisked away to find the man of her dreams... Please.

From the Fox News article:

"I just want mayonnaise. I don't want guys kissing," he said.

Yeah, and I just want butter without having to see the entire life of this hetersexual couple from dating through marriage and up to her pregnancy, which reinforces there heterosexual relations. (My partner loved those Country Crock commercials because they showed the progression, I just found them ridiculous.) That's a silly argument when you look at it from the other side isn't it? Actually the only commercials that really bother me are the toilet paper commercials, but that is another rant.

The business analyst they interviewed on CNN said that it was of Heinz to pull the ad because it doesn't show a Traditional family (on AFA payroll?) and that there are more traditional families. By that rational there should be no minorities in commercials at all. I can honestly say I've never watched a commercial and thought, "Hm, I really would like to try that brand of bread, but I don't think I should because that persons skin color is different than mine."

Finally I think it was ridiculous for them to pull the ad after only 200 (or 202 according to the Fox news link) complaints, especially because they were probably complaining about the "gay" content. I'd be more accepting of them pulling it, if the complaints were mostly about the portrayal of a woman as a short order cook.

watashi no yomeiri wa doko desu ka

---

by: belfrieboi @ Thu Jun 26, 2008 at 09:21:37 AM CDT